Hi! I’m Sandra. By day, I’m a plain English advocate. I run my content strategy and SEO copywriting business from the foothills of the Macedon Ranges north of Melbourne. After hours, I’m writing an adventure series targeting middle grade students and a cozy mystery series.
The Smarter Writer started as my bumbling voyage into figuring out how our creative brains work.
I’m not the best writer around. But there are plenty of tools, tricks and techniques I use to help me become a smarter and more productive writer.
The Smarter Writer is where I share what I learn.
Latest on the blog
You know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build trust—the ‘EAT’ factor. But you’re worried that what you want to say has already been said before. By someone else. Better. But here’s the thing,…
The apostrophe is an often misunderstood and overlooked critter. Yet for such a small mark, it has a big meaning. It tells us so much in this 1 small signal.
Check your content for the kinds of -ing words you can cull from your writing to make it stronger.
People respond better to positive statements. When writing instructions or giving advice, try to frame it in a positive way.
What is engaging content? Engaging content satisfies a reader’s goal in a delightful way. Engaging content lures the reader through the promise of delivering what they want or need to know, or by making them feel what they want or expect to feel. For example, a reader’s goal could be:…
My digital adventures
Stay up-to-date with all my digital adventures as I document life as a remote content strategist and copywriter.
Is happiness something we can only remember? Or can we truly live it in the moment?
I decided to sell my suite of niche websites. To kick start the process, I sold the first one. Here’s the whys and hows of how I did it.
Recently (like this month recently) I was struggling with which direction to take in my online adventures. I felt on the verge of giving up my niche sites. This week…
I’m wondering if I should ditch my slow performing niche websites or ramp them up?
I chose ‘Fluid’ as my word for 2019 because I don’t want to be constricted by the goals I set at the start of the year. I want to be responsive as my year unfolds.