Hi! I’m Sandra. By day, I’m a plain English advocate. I run my content strategy and SEO copywriting business from the foothills of the Macedon Ranges north of Melbourne. After hours, I’m writing an adventure series targeting middle grade students and a cozy mystery series.
The Smarter Writer started as my bumbling voyage into figuring out how our creative brains work.
I’m not the best writer around. But there are plenty of tools, tricks and techniques I use to help me become a smarter and more productive writer.
The Smarter Writer is where I share what I learn.
Latest on the blog
How to write a blog introduction that hooks your reader
How do you write a blog introduction that hooks your reader and compels them to read on?
Where to find inspiration when you feel uninspired
Is there anything more frustrating than showing up to do the work but feeling paralysed by a lack of inspiration? Where to find inspiration for work when forcing it just isn’t working? Creativity is essential for us creative professionals. Without it, how can we create? How to get inspired when…
10 tips to help you become a more productive, prolific and profitable writer
I don’t know anyone who doesn’t want to be a more productive, prolific and profitable writer. These tips work for me. I experiment a lot and love discovering how our brains work. I use this to my advantage. I like knowing the hows and whys behind our behaviour. This list…
When you want to say something but it’s already been said before
You know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build trust—the ‘EAT’ factor. But you’re worried that what you want to say has already been said before. By someone else. Better. But here’s the thing,…
The sad case of the misunderstood apostrophe
The apostrophe is an often misunderstood and overlooked critter. Yet for such a small mark, it has a big meaning. It tells us so much in this 1 small signal.
My digital adventures
Stay up-to-date with all my digital adventures as I document life as a remote content strategist and copywriter.
What I learnt about my business when packaging and pricing my services
While working on pricing and packaging my services, I discovered how it helps me attract with right sort of clients for me, and repel those who aren’t.
Facing an ugly truth about my business
Learning the digital ropes I thought my apprenticeship in the digital world back in the 1990s had served me well. And on many levels it did. It served me exceptionally…
A change of branding heart
It’s time to stop hiding and step up and into the spotlight, however uncomfortable that makes me feel and embrace this change of branding heart.
Mindset matters
Brand building Last Monday, Brand Builder’s Academy started. A deep dive into mindset this week has revealed that I’m confident of my skills. Where I lack confidence is in my…
A brief update: my digital adventuring continues
It’s been a while since I added content to this blog topic. The purpose was to document my digital adventures diligently, capture what I’m working on and learning—a bit like…