Hi! I’m Sandra. By day, I’m a plain English advocate. I run my content strategy and SEO copywriting business in Australia from Korea. After hours, I’m writing an adventure series targeting middle grade students.
The Smarter Writer started as my bumbling voyage into figuring out how our creative brains work.
I’m not the best writer around. But there are plenty of tools, tricks and techniques I use to help me become a smarter and more productive writer.
The Smarter Writer is where I share what I learn.
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Latest on the blog
What is engaging content? Engaging content satisfies a reader’s goal in a delightful way. Engaging content lures the reader through the promise of delivering what they want or need to know, or by making them feel what they want or expect to feel. For example, a reader’s goal could be:…
Updating old blog posts and general content maintenance is the unsexy side of blogging. But done well, it can drive enormous benefits.
Weak or uncertain language minimises what we have to say. Here are some minimising language examples to avoid that will strengthen your writing.
How I earned thousands after removing social media distraction and boosting my productivity.
Here’s a trick to figuring out when to hyphenate … and when not to.
My digital adventures
Stay up-to-date with all my digital adventures as I document life as a remote content strategist and copywriter.
Is happiness something we can only remember? Or can we truly live it in the moment?
I decided to sell my suite of niche websites. To kick start the process, I sold the first one. Here’s the whys and hows of how I did it.
Recently (like this month recently) I was struggling with which direction to take in my online adventures. I felt on the verge of giving up my niche sites. This week…
I’m wondering if I should ditch my slow performing niche websites or ramp them up?
I chose ‘Fluid’ as my word for 2019 because I don’t want to be constricted by the goals I set at the start of the year. I want to be responsive as my year unfolds.