Everyone knows that famous quote from Field of Dreams, right?
If you build it, he will comeThe voice inside Kevin Costner’s character’s head in Field of Dreams
(Except that everyone thinks it’s ‘they will come’ but in the movie, the voice says ‘he will come’. Whatever.)
Stating the bleeding obvious
Last weekend I pondered the ‘passive’ income I wasn’t generating from my suite of sites.
There’s my long-neglected eCommerce store, the hiking blog that hasn’t had a new post for about a year,
And it dawned on me. Embarrassingly, because it’s so obvious. Of
I can’t be expecting to sell the products I’ve not added to my eCommerce store.
It’s as simple as that.If you don't build it they won't come Click To Tweet
I pondered this trivial epiphany with my friend, Nat. And straight away she asked me, “What will you do to change this?”
I’m going to take action.
I’m going to:
- Schedule time to add at least 15 new wallpaper collections to my eCommerce store to grow the range of products we offer.
- Resurrect my MailChimp email list and create a simple, weekly newsletter featuring special deals and offers, a featured collection, and interior decorating tips.
- Write detailed product reviews for the 12 best-selling products (based on current data) that I have not yet reviewed on my niche site.
What about you? What’s one thing you need to build for your business so they will come?
Also published on Medium.