Sandra L Muller

Hello, I’m Sandra Muller. I’m an SEO copywriter and content strategist with two decades of experience in the online world. I can’t bring myself to say ’20 years’ because that makes me feel so old!

I’m from Melbourne, Australia and have recently returned after living in Daejeon, South Korea for almost 3 years. I have been working remotely with mostly Australian companies and government departments since 2014.

The Smarter Writer is the fusion of my love for language and my bumbling voyage into the world of neuroscience to better understand how creative brains work.

Need help with your content?

Businesses of all sizes need help with their content. Sometimes that’s something simple you can outsource like the writing of a newsletter, website content or blog post. Other times you need someone to audit your 100s or 1000s of pages of web content and then work out and test a whole new structure for the website. Sometimes I help companies by writing and editing 100s of pages of content and managing teams of writers to get that work done. I specialise in enterprise content management work.

Love plain English?

Are you a big fan of plain English? I sure am. Big words and complex sentences don’t make you sound smart. Taking the complex and making it simple is smart. If you want help creating content that is clear and concise, let’s chat.

Looking for SEO smarts?

And because we’re talking about web content here, let’s make sure we tick all the boxes.

I specialise in search engine optimisation (SEO) and keyword research. Whether it’s figuring out what your competitors are up to and creating an SEO strategy tailored to your business, or building SEO smarts into your content strategy, I can help.

Want to work with me?

If you’d like to work with me, come and visit me at

The Smarter Writer